AgencyAnalytics offers a Rank Tracker that allows users to monitor local GMB rankings across various locations and keywords. Encourage customers to share content and create strategies that span social media platforms to boost traffic. The goal is to ensure enough high-quality traffic to maintain authority without users bouncing. In the past, search engines used terms (keywords) to determine whether a site was relevant to what people typed into Google, also called a search query. The more times a specific keyword appeared on a site, the more relevant the site seemed SEO Anomaly and the higher it ranked. There are a lot of different ranking factors that Google takes into account when determining where to rank your website.
To estimate the best web page by meeting the user’s query, Google checks the content’s relevance and ensures that it is what the user is looking for. Tech issues such as slow page load speeds, 404 errors, broken links, server downtime, and non-mobile-friendly pages will likely increase the bounce rate of your pages. When you monitor your keyword rankings, you can identify which websites and competitors are ranking for the same keywords you’re targeting. This information provides valuable insights into the competitive landscape within the SERPs. It’s unreasonable to assume that you will pull top rank in Google for every keyword relating to your industry. Your goal should be to secure high organic rankings for your most desired keywords.
- With billions of searches each day, landing on the first page can greatly improve your exposure, organic reach, and bottom line.
- This insight allows you to refine your keyword strategy and optimize underperforming pages.
- Filling out every section of your GMB profile enhances its effectiveness and ranking.
- Scammers love pitching small businesses on local directory listings.
Add Local Content to Your Website
These audits evaluate various aspects of your website, such as content quality, keyword usage, backlink profile, and technical SEO elements. By identifying areas that need improvement, you can take proactive steps to enhance your website’s overall performance. Building a solid presence within online communities is another effective way to improve Google’s ranking. Joining relevant groups or forums related to your industry allows you to connect with potential customers and establish yourself as an authority in your field. This can lead to increased website traffic and better search results.
Steps to Improve SEO Rankings
This adds credibility to your own content and increases the chance of being featured in an AI Overview. Before moving to the next step, it’s essential that your content is structured and formatted correctly. This would be a great keyword to target for AI Overview optimisation. Here are some real examples of content that is currently ranking in Google’s AI Overviews. I recommend starting with 3-5 articles or blogs, optimising them and tracking the results. If the search finds the sentence in the source code, you’re good, and Google can easily read the content.
Google PageSpeed Insights is a free tool that checks the speed of your site and provides suggestions to improve it. The free version of Keyword Tool only provides you with the full data for five full keywords. To access more, you can upgrade to a pro account from $69 per month. Subscriptions run from $44 for 750 keywords to $191.20 for 5,000. You can then use Keywords Everywhere to get accurate, up-to-date statistics on rankings, traffic, and content. Simply create an account and enter your domain name to access a wealth of statistics about your domain and search traffic, as well as that of other sites competing in your space.
Then you will have a list of keywords that your site ranks for, but DOESN’T appear in the AI Overview. If you’re still stuck, check out my complete tutorial on how to increase website speed. That way, they can still surface information from the best websites and provide a summary to the user. AI Overviews are AI-generated summaries displayed at the top of the Google organic search results. You can track 10K keywords in this tool, but you only usually need to track the main keyword for each page.
The line with the Source/Medium “Google organic / images” is where you’ll find that data. The images on your website represent another way to drive organic search traffic. Image SEO can be just as important as optimizing your webpage text. We’d love to help you put together an advertising strategy that will help you get the results you need. Your keyword strategy is at the heart of ranking well on the Google SERP. Ranking well doesn’t mean very much if you’re ranking for the wrong keywords.